First Movers is a gated community of active builders that have made meaningful contributions to the Sui ecosystem. Together, our goal is to grow applications on Sui. The goal of the community is to grow applications on Sui.

To reflect that builder-driven spirit, I created a bold and energetic visual identity. I used dynamic shapes, a bright yellow and sea-blue palette, and playful pops of hot pink to capture momentum and optimism. My goal was to make innovation feel fun and approachable, a brand that celebrates the people shaping the future on Sui.

Since I wanted the boldness to be reflected in the visual language, I went to town exploring shapes and really played with it to see what would look the best.

Eventually, I landed on these. Bold san serif characters with a forward-pointing arrow, capturing FM's drive for progress and its signal for innovation & momentum.

Next was the color palette. I kept the primary colors to be the same as the Sui logo. I then added a few secondary ones for accent. Bright colors that add some life to the whole language.

The mascot design was a lot of fun and added another dimension to the social messaging. It brought a fun layer to the brand.

For the frequent ecosystem calls, special guests are invited to share their knowledge and insight. I designed a special template for this purpose.