DeCharge: Social Media Visuals
Rachna Ravi
DeCharge: Social Media Visuals
DeCharge is a decentralized EV charging network built on Solana. Powered by DePINFi, it lets EV drivers charge anywhere while empowering people to own, host, or invest in charging stations.
Following a brand refresh, their visual language needed to be updated across social platforms. I had the opportunity to contribute to this transition.
A Bold, Electric Visual Direction
The new electric blue became the core of the visual language. Using it alongside the supporting palette helped highlight the brand’s “future of tech” identity while keeping the look modern and approachable.
Added subtle touches of glow that contrasted really well with the blue.
For major project announcements, I kept the design structured and minimal. The visuals were crafted to reflect the seriousness of the team’s work.
The electric blue remained the hero, supported by subtle shapes and elements that tied the visuals together.
AI Visuals Generated with Midjourney
For the general messaging and posts, I developed an illustration style that matched the brand's aesthetic and added a touch of approachability.
I developed a cohesive visual style that was futuristic but also dream-like.
The team was moving at an exceptionally fast pace, so keeping the community and investors updated just as quickly was crucial. To ensure timely communication, I generated the base images in Midjourney. Once the prompts were refined, it became much easier to produce visuals in a cohesive style.
Since Midjourney didn’t always generate pixel-perfect results, I refined the images with additional editing in Photoshop.
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Posted Dec 7, 2025
Designed a fresh visual system for DeCharge after their brand refresh bringing consistency, clarity, and a bold electric identity across social platforms.
