kitokie projektai (eng. “different projects”), a team of psychology specialists, offers seminars and courses on leadership, public speaking, and career growth through therapeutic practices. Seeking a cohesive identity, the organization aimed to reflect its values of mindfulness, slowness, support, and community.

To capture these ideals and a sense of calm, the brand identity features evocative imagery—pines, wood, and a play of light and shadow—creating a feeling of warmth, inclusivity, and gentleness.

Derived from the imagery, a color palette was crafted—deep forest greens, soft sand tones, and contrasting shadow greys—all working together to enhance the imagery.