This section showcases the social media presence of two brands, emphasizing how design shapes their communication. It explores the visual language, aesthetics, and branding choices that define their distinct approaches to engaging with their audience.

MYNEST is an international window and door manufacturer providing production, installation, and expert consultation to customers. Rather than focusing solely on manufacturing, MYNEST highlights the emotional benefits of a cozy home, which is reflected throughout their brand. When creating their social posts and visuals, my task is to balance the technical information with the warmth of a happy home, all while staying true to their brand guidelines.

MADA is a shopping center in Vilnius, Lithuania, catering to the local community. With a diverse audience spanning both young and older shoppers, the challenge is to create a visual approach that feels welcoming to all while balancing the varied imagery and products of different stores. Given the diverse imagery from various stores, the design remains minimal, allowing the images to take center stage. This approach brings everything together into a cohesive whole—maintaining diversity while avoiding visual clutter.