Create content for Nike's first community-driven running app that makes running accessible to aspiring runners while maintaining Nike's performance brand. The challenge: balance Nike's aspirational voice with inclusive messaging that removes barriers to entry.
Owned the entire content experience across all 8+ touchpoints. Determined what content and copy were needed, where it belonged, crafted it, and optimized based on user data and research.
Audio-guided run content strategy (30+ runs)
UX copy (onboarding, microcopy, UI text, in-app notifications)
User communications strategy: emails (70% average open rates) and push notifications
Landing pages and paid ad copy
(3x industry average of 20-25%)
See the rest of my work on this project here: https://copyfol.io/v/emilydinuzzo/nike-momentum
0 likes · 30 views · Jan 6, 2026
Developed Nike's community-driven running app content.
