Designed the homepage to serve all skill levels: 'Art Basics' for beginners at the top, with category exploration below.

Transform intimidating professional art supplies into an approachable digital learning experience. Create Newell Brands' first subscription-based mobile app teaching art techniques while maintaining the brand's professional credibility.

Owned all content and copy for the company's first digital subscription product. Determined what educational content was needed, designed the learning experience, and wrote copy across app, web, and marketing touchpoints—from onboarding flows to instructional content to app store optimization.

UX writing (onboarding flows, error states, subscription messaging, microcopy)

Cross-brand digital strategy framework (adapted for three additional brands)

Conversion-optimized app store presence (wrote complete app description and marketing copy)

More details found here: https://copyfol.io/v/emilydinuzzo/newell-brands-prismacolor