Emily DiNuzzo
Content Strategist & Copywriter
Ready for work
Emily is ready for their next project!
The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months.
The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page (https://business.pinterest.com/pinterest-palette/) — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post.
The results (30-day comparison vs. the prior year's blog post, same calendar window):
+300% increase in visitors scrolling 100% of the page
Page abandonment (visitors who scrolled 0%) dropped from 79% to 28%
+164% increase in "Create Ad" clicks
+50% increase in brand visits
The takeaway: Despite being significantly longer, the new format kept people engaged rather than losing them
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Content Strategy for Nike's Running App
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Newell Brands Prismacolor Art Education App
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Freelance
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The Food Network
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