For the love of storytelling, we will start the tale as follows:

Once upon a time, the founder of QAIS had her largest creative break whilst completing her studies in London. Why not take all the tools, self-taught or not, and put them into a blog? And thus, the first foray into actually creating palpable concepts out of pure passion took place. While not a 'real' professional project (what even is real?), Let's Vibe Babe deserved an entry because we should all remember our roots, where we came from, how we started truly creating and became a part of this perpetually evolving phenomenon and industry. As a testament to one of the most important values cultivated at QAIS, passion can be found in all the experimentation, care, attention and focus placed into the blog during its time of activity. Now defunct, it still stands as a solid reminder of where we all start from, the foundation we start building on top of, and where we can end up by working and believing in ourselves and our dreams.

The selection of content displayed here was chosen by the founder personally, and more work can be found at:

https://qaisthemedia.com/projects-clients-lets-vibe-babe/

While the personal style content has been shot by a third party, it was under the guidance of the founder who extended photography lessons in exchange.

The rest of the content has been created and post-produced entirely by the founder, including the writing samples displayed here. Generally, the format of the blog was structured as a 'thoughts' section consisting of a short think-piece, and a style part, interlaced with pictures.

The goal of the blog was to provide an outlet that allows for creative and self-expression, while giving readers a funnel for escapism to channel something other than a mundane reality for a few minutes.

“Who do you rely on?” Most people you’d ask this question wouldn’t think to answer with “myself” first and foremost. They’ll likely start enumerating the usual, friends, family, my dog, my credit card, etc, and at some point amongst all these they’d also add “myself”. I know some of you reading this will be like, ok, but the order in which you enumerate something does not in fact reflect the importance you place on each thing. But it kinda does. Your conscious self might not do that, but your subconscious did not feel to push “myself” out there first.

The thing is, everything we do as people can only be done and understood by placing it in a rapport with the self. You understand things from your level of perception, and you understand experiences and other people by placing them in a rapport with the self. No two people will actually ever feel (or understand) the same thing the same way – at most they’ll share similarities, but that’s about all. Whatever story someone will tell you, your first instinct will be to browse through your archive of experiences, and choose the most similar and closely overlapping one over it so you can make sense of it. They will tell you their story, and instead of fully listening, you’ll preoccupy yourself with what points of similarity there are between them so you can better relate. That occurs naturally because this is the only way people, unless they consciously learn how to do so differently, know how to relate. Hence the understanding things from one’s own level of perception – because you literally place someone’s “I” next to your own “I”, and that’s the easiest way to understand the world. “I” like chocolate, and because other “I”s like chocolate, it is very unlikely that there are many people who do not, based on your understanding of your and others’ “I”s.

Another interesting way to look at this, which occurred to me, is when thinking about love, as a concept and feeling. How relatable is love (much like other feelings, I know, but oftentimes this is the most relatable and positive one)? If you think about it, probably up until a certain point, love wasn’t love, it was just a good, positive feeling – but probably it didn’t carry one universal name. So at some point, one person felt something very specific and called it love. There is absolutely no way that we all feel love in the same way, because again, no two people will ever feel the absolute same thing, but what we can do is relate. So now we all call it love, even if what we feel is not the exact thing the person who named the concept felt. We can, however, understand what they mean and what they’re referring to – albeit the fact that one concept can be very multifaceted is another conversation.

LET'S VIBE BABE For the love of storytelling, we will start the tale as follows:

Once upon a time, the founder of QAIS had her largest creative break whilst completing her studies in London. Why not take all the tools, self-taught or not, and put them into a blog? And thus, the first foray into actually creating palpable concepts out of pure passion took place. While not a 'real' professional project (what even is real?), Let's Vibe Babe deserved an entry because we should all remember our roots, where we came from, how we started truly creating and became a part of this perpetually evolving phenomenon and industry. As a testament to one of the most important values cultivated at QAIS, passion can be found in all the experimentation, care, attention and focus placed into the blog during its time of activity. Now defunct, it still stands as a solid reminder of where we all start from, the foundation we start building on top of, and where we can end up by working and believing in ourselves and our dreams.

The selection of content displayed here was chosen by the founder personally, and more work can be found at:

Overview

While the personal style content has been shot by a third party, it was under the guidance of the founder who extended photography lessons in exchange.

The rest of the content has been created and post-produced entirely by the founder, including the writing samples displayed here. Generally, the format of the blog was structured as a 'thoughts' section consisting of a short think-piece, and a style part, interlaced with pictures.

The goal of the blog was to provide an outlet that allows for creative and self-expression, while giving readers a funnel for escapism to channel something other than a mundane reality for a few minutes.

Personal Style Content

Photography Example

SERVICES

Communication Strategy

Website Management

Concept Research + Styling

Creative Direction

Project Management

Sourcing + Location Scouting

Social Media Management

Copywriting

Creative Writing

Photography + Post-Production

Photography Post-production

Content Creation

Travel Content

Writing Sample 1 - Analytical

“Who do you rely on?” Most people you’d ask this question wouldn’t think to answer with “myself” first and foremost. They’ll likely start enumerating the usual, friends, family, my dog, my credit card, etc, and at some point amongst all these they’d also add “myself”. I know some of you reading this will be like, ok, but the order in which you enumerate something does not in fact reflect the importance you place on each thing. But it kinda does. Your conscious self might not do that, but your subconscious did not feel to push “myself” out there first.

The thing is, everything we do as people can only be done and understood by placing it in a rapport with the self. You understand things from your level of perception, and you understand experiences and other people by placing them in a rapport with the self. No two people will actually ever feel (or understand) the same thing the same way – at most they’ll share similarities, but that’s about all. Whatever story someone will tell you, your first instinct will be to browse through your archive of experiences, and choose the most similar and closely overlapping one over it so you can make sense of it. They will tell you their story, and instead of fully listening, you’ll preoccupy yourself with what points of similarity there are between them so you can better relate. That occurs naturally because this is the only way people, unless they consciously learn how to do so differently, know how to relate. Hence the understanding things from one’s own level of perception – because you literally place someone’s “I” next to your own “I”, and that’s the easiest way to understand the world. “I” like chocolate, and because other “I”s like chocolate, it is very unlikely that there are many people who do not, based on your understanding of your and others’ “I”s.

Another interesting way to look at this, which occurred to me, is when thinking about love, as a concept and feeling. How relatable is love (much like other feelings, I know, but oftentimes this is the most relatable and positive one)? If you think about it, probably up until a certain point, love wasn’t love, it was just a good, positive feeling – but probably it didn’t carry one universal name. So at some point, one person felt something very specific and called it love. There is absolutely no way that we all feel love in the same way, because again, no two people will ever feel the absolute same thing, but what we can do is relate. So now we all call it love, even if what we feel is not the exact thing the person who named the concept felt. We can, however, understand what they mean and what they’re referring to – albeit the fact that one concept can be very multifaceted is another conversation.

Feeling nothing, and feeling too much. Long days and longer nights. They morph into one, what is time if not meaning? We give it to it, it takes it back. Small thoughts. Big minds. Petty gazes. Reverse smiles. You go I come, I come you go, but we never meet. Is it me? Is it you? Are we each other of the same one, juxtaposed against our edges of desire and dissent? Control is everything to everyone in different doses, yet it does not exist. You make me feel and I do not, so what is accountability? Is today yesterday, and the day before, tomorrow? Maybe every day is the same day, just with different variables. Maybe it’s a circle and we seek escape, but we run along and end up the same. But is the circle centred, does it spin, does it rotate, is it elastic, does it deform? And if it does we wonder if things changed or if it’s still a circle. Different direction on the same trajectory. Maybe they’re not related, like two entities only containing each other in different planes. Maybe impermanence really is transient, but how could the opposite of such an infinite conception end in the most finite of ways? The light rolls down on the soft curve to no avail and to no denouement, and you see it, and it screams, but they don’t ricochet, and you do not react, for you negate it with your blandness. Feelings and emotions are like gas, they occupy all the space available to them. Except for you, they do not occupy nor preoccupy you, but you always did like to be the exception – even if it meant the absence of good or love. Nothing permeates you, not longer than impermanently anyway, for you are a devoid vessel. Hollow and broken and dysfunctional. You cannot hold now what you never could. You cannot understand now what you never have, because you didn’t want to. I may have lost my touch, but you lost mine. The only thing that’s left is the imprint carved under the weight of your own inadequacy.