Content-wise, the Spring Summer '23 collection was compiled via mixed-media, to address multiple formats in terms of publication platforms, but also to showcase the creations multi-dimensionally, to reflect their complexity. This comprehensive approach to the collection also translated into the communication part, with an omni-channel, yet customer-centric strategy being devised.

+ collection shoot

+ auxiliary content from shoot to be

derived for social media consumption

+ video content to be derived for all necessary platforms

+ social media management strategy

+ copy for website and posts

+ newsletters

https://qaisthemedia.com/projects-clients-cristina-savulescu/

Content derived from outtakes from the collection shoot with the purpose of usage across social media, newsletters, and any other required forms of communication.

This content was created with the help of the amazing team of professionals behind the collection shoot.

+Full post-production, colour grading and formatting.

Content created organically, in-house, without a third party team, in the form of BTS footage or otherwise, with the purpose of usage across social media, newsletters, and any other forms of communication.

+Content creation, full post-production, colour grading and formatting.

Shot and post-produced in-house for e-commerce and promotional purposes.

The video project was part of a greater effort of the brand to offer direct insight into how the pieces are crafted, as well as capture the very essence of the silhouettes in movement in raw moments.

Please note that the footage was shot with a professional crew hired as a third party, external to the team.

Role in the shoot: technical and creative directing, implementing vision of creative director, shot selection, post-production.