Brand Development for Not Another T-Shirt Brand (NATB)

for overspenders with good stories.

To visit full website: https://notanothertshirtbrand.com/

Brand I have co-founded that I developed the full identity of.

Tone of Voice: Expensive Sarcasm, Playful in a Subdued way, Smart with a touch of Sass, Aspirational

created logo

created tone of voice and everything else branding-related

constantly playing with and creating content, full post-production included

set-up full E-mailing system and automations on Klavyo

Set-up Shopify and customised theme

Shot and post-produced product photography

website copy, all terms and conditions and co, did all the administrative work of setting up shipping, fulfilment, etc.

product descriptions

social copy

developed designs, prototypes and handled production

developed all tags and packaging plus production

created customer experience

ABOUT

Heavily sarcastic satire loosely based on the real life experiences of the founders, expressed through clothing that taps into the cultural Zeitgeist and consumerist era we reside in. Conceived with love and translated through the chaotic lens of how they perceive life, with all its changes, in a humorous form – self-indulgence at its finest, because we're only young once and wealth is a relative concept; For Overspenders With Good Stories.