Brand Development for Not Another T-Shirt Brand (NATB)
Raluca Cristudor
for overspenders with good stories.
To visit full website: https://notanothertshirtbrand.com/
Brand I have co-founded that I developed the full identity of.
Tone of Voice: Expensive Sarcasm, Playful in a Subdued way, Smart with a touch of Sass, Aspirational
created logo
created tone of voice and everything else branding-related
constantly playing with and creating content, full post-production included
set-up full E-mailing system and automations on Klavyo
Set-up Shopify and customised theme
Shot and post-produced product photography
website copy, all terms and conditions and co, did all the administrative work of setting up shipping, fulfilment, etc.
product descriptions
social copy
developed designs, prototypes and handled production
developed all tags and packaging plus production
created customer experience
choice of main font
ABOUT
Heavily sarcastic satire loosely based on the real life experiences of the founders, expressed through clothing that taps into the cultural Zeitgeist and consumerist era we reside in. Conceived with love and translated through the chaotic lens of how they perceive life, with all its changes, in a humorous form – self-indulgence at its finest, because we're only young once and wealth is a relative concept; For Overspenders With Good Stories.
sew-in labels
product photo
close-up product photo
content for campaigns + social. website copy: Consider this your invisibility cloak, your NDA ensuring none of your naughty behaviour will be publicly aired. A random Tuesday bender with an audience? No problem. No snitches and no paps allowed.
Oversize Unisex Black T-shirt with a large-scale white print on the back
content for campaigns + social. website copy: Here for friends or not, this T-shirt is for any dating app aficionado with no plan to commit any further than to their next vacation. Practical Tip: Include dates and destination to queue link-ups in advance – status signalling comes as a bonus.
Oversize Unisex White T-shirt with a large-scale orange-red print on the back
content for campaigns + social. website copy: No introduction needed, only the (last) name will suffice. Make sure everyone else is aware of your status, regardless of whether it lives on as a state of mind or as sneaky social media stories from your 4th vacay of the month to regain composure after all the stress of living off your parents' money.
Oversize Unisex Black T-shirt with a white print on the front
stickers
paper label front
paper label back (individual model for each t-shirt model)
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Posted Jun 27, 2025
Co-founded and developed full brand identity for Not Another T-Shirt Brand
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Timeline
Jan 1, 2025 - Ongoing
