During the founder's time at the clinic, DONNA underwent a complete identity, imagery, and communication re-haul, crafted collaboratively with an external branding team. Naturally, such a process calls for a change in tone of voice, social media, digital and all other forms of communication. The new identity proposed strenghtening the clinic's positioning as expert-led medically, while empowering people to become responsible for their health, taking full accountability and acknowledging their decisional power. Together with the Medical Director of the clinic, the head of QAIS brainstormed how best to execute and implement this across all platforms, and QAIS' triumphant proposal was to execute it while a patient-centric approach. Thus began the process of educating the consumers by showing them that taking ownership of your health does not have to be scary, that medics are human too, what certain medical procedures look like and entail, and most importantly, that they are not alone in their journey, and others' pursuits of health have been met with success even under the heaviest of diagnoses.

Disclaimer: Please note that with the exception of certain video content, pictures too identifying of medics and patients have been excluded from the examples listed on this website out of respect for their release consent, which was provided to the clinic. More pictures can be seen on the clinic's website and socials.

https://www.donna-medicalcenter.ro/

https://qaisthemedia.com/projects-clients-donna-medical-center/

MRI FAQ is a project derived with the purpose of explaining the process of scanning to patients, as well as highlighting the technique differences in comparison with other medical imaging mediums. In collaboration with one of the medics from the clinic, a list of most asked questions was devised and addressed in speaking format for easier information assimilation, with the purpose of promoting medical literacy explained in layman terms for an easy understanding.

The videos were filmed together with an external videographer, who also did part of the post-production.

+Final post-production, technical and creative direction, as well as full project coordination done by QAIS.

The whole playlist with more videos can be viewed online on the clinic's channel here.

To build more trust in the patient-centric approach, the clinic's reactivity and involvement in their patients' wellbeing, a project inclusive of a series of lives was created, called #DonnaHealthTalks, in partnership with external social media stars on the medical side of the internet.

The first to participate in the live series, naturally, was the clinic's Founder and Medical Director, only this time not just from those positions, but from that of a fellow woman who also is one of the nationally top-rated breast radiologist in the country.

The talk was set-up and broadcast live together with an external videographer, while live moderation and set-up assistance was provived by QAIS. Most of the topics addressed were chosen from the comments and discussed in real time.

The initiative garnered a lot of attention, with unprecedented engagement from the clinic's community.

+Updating old content online on the website to bring it in line with the new brand identity, as well as physically in the clinic locations;

The piece of content highlighting necessary check-ups divided by age is accompanied by an article written by a medic, edited by QAIS respecting SEO guidelines imposed by a third-party collaborator - accessible here.

Part of a campaign to grow the clinics' visibility and credibility on Google, via increasing the number of people leaving reviews, and especially encouraging the ones with 100% positive experience to use recall from recent memory, this frame-by-frame created animation with individually created elements encourages patients to describe their visit and journey towards feeling empowered in their health.

With the occasion of the centre's 10 years aniversary of providing leading care focused on women's health occuring in one of the most important months in the year in terms of awareness and its mission, a campaign offering 100 free breast imaging examinations was created to give back to the community of women trusting its services.

Please note that while the campaign and written content were handled by QAIS, the visuals and landing page were created with the help of a talented external team.

Aside from social media copy examples, entire pages on the website constructed by QAIS can also be observed. Using the website's tools for splitting the page into sub-sections through the accordeon menu, as well as the banners and SEO implementation guidelines provided by an external agency, the CT scan page and all of its pages came into existence.

The main page, with all its additional pages for subcategories of CT scan types, can be viewed on the clinic's website here.