Overview:Rafu.be is the official website of Rafusoft, an IT solutions company based in Bangladesh. The company provides specialized services including IoT, AI, software development, cybersecurity and more. The existing Rafusoft website needed revamping to better represent the services on offer.
Objectives:
Showcase Rafusoft's extensive expertise and portfolio of projects
Emphasize the credentials and experience of founder S.M. Rafaet Hossain
Clearly present the various IT services under comprehensive categories
Allow potential clients to explore capabilities and leave inquiries online
Optimize the design for usability and organic search discovery
I redesigned the Rafusoft website (rafu.be) using HTML, CSS and JavaScript to achieve the client's objectives.
Key features included:
A clean modern design optimized for all devices and screen sizes
User-friendly navigation menu to easily explore categories
Dedicated 'About' section highlighting Rafu's achievements and background
Service pages elaborating the technologies, processes and benefits of each offering
Embedded video testimonials and portfolio gallery to build credibility
Contact form connected to an email marketing system for lead capture
Google Analytics integration for insights on user behavior and performance
On-page SEO techniques like meta titles, descriptions and internal linking
SSL Certificate installed for a secure browsing experience
Annual hosting and domain renewal package for ongoing maintenance
The new responsive design and detailed information helped promote Rafusoft's capabilities, resulting in increased traffic and more relevant business enquiries for their specialized IT services. Overall, the site redesign helped achieve the client's goals of attracting and qualifying new customers.
