Setfoot is a sustainable travel platform that curates and provides bookings for certified sustainable hotels and accommodations. Their website helps travelers explore and book these eco-friendly options.
Objectives:
Educate visitors about sustainable tourism and certifications
Showcase curated sustainable hotel listings
Enable booking certified accommodations from the site
Streamline sign up process for latest listings
Drive leads and partnerships through blog and contact pages
Solution:
To achieve the objectives, I redesigned the Setfoot website using the Webflow.
Key solutions included:
Developed "About" and "Learn More" pages explaining certifications and criteria in detail.
Created a filtered hotel directory with sorting/search functionality.
Integrated booking widgets from partners like Booking.com for instant bookings.
Added company and sustainability blog sections to engage users.
Optimized UI/UX with search bar, filters, call-to-actions.
Implemented newsletter popup and subscription form for lead generation.
Included Google Analytics and Tag Manager for insights and conversions.
Performed on-page SEO best practices like structured data markup.
The redesign helped educate travelers and streamline the process to find and book certified sustainable accommodations easily. This achieved Setfoot's goal of promoting responsible tourism.
Live link: https://setfoot-website.webflow.io/
