Design Den

Design Den is a graphic design studio that provides branding, social media design, advertisement design, and image editing services. Their website aims to promote these services.

Objectives:

Showcase their graphic design portfolio and services

Provide information about their designer

Offer a free trial to generate leads

Simplify the customer journey

Increase conversions through CTA buttons

Solution:

To achieve the objectives, I redesigned the Design Den website using Webflow.

Key solutions included:

Developed dedicated service pages outlining the process and benefits.

Added designer profile page to build credibility and trust.

Integrated a straightforward free trial signup form.

Implemented call-to-action buttons on every page for conversions.

Optimized content and UI/UX based on user research.

Applied on-page SEO best practices and structured data.

Included Google Analytics for lead tracking and insights.

Used responsive design ensuring accessibility on all devices.

The redesign clearly communicated their offerings, simplified interactions and amplified conversions. This addressed the client's goals of attracting more leads and growing their graphic design business online.

Live link: https://designden.webflow.io/