Shisha Shop is an online store selling shisha flavours, hookahs, coal and accessories across Canada.
The problem
In this niche, most paid advertising is restricted, so organic search is the main way new customers find a store. The shop needed to show up when people in Canada search for a shisha shop.
What we did
We focused on three areas.
Technical health, so Google can crawl and index the store cleanly
Category pages for brands, flavours, coal and bowls, matched to what people actually search
A clear structure of menus and internal links that helps shoppers and search engines find products
The result
Shisha Shop ranks number one on Google for "shisha shop canada", shown with sitelinks to the store's main categories.