Re'es Brand Identity
Kidus Minyelshowa
Art Director
Brand Designer
Brand Strategist
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
The Re’es brand is built on tension — old and new. It starts with a crow, a bird known to be both a messenger and a witness. Its body faces the future, head looking back.
The logo perches this crow on an R, standing tall against hues of red, colors that recall history’s blood and fire.
A bold serif typeface grounds the design, formal yet fierce. This is a brand that doesn’t whisper. It jolts, then asks, “What do you see?”
Re’es wants shock first, conversation after. The visuals? Curved squares like a vintage TV, repeating, reminding us that what’s behind often returns.
