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TMT Brand Identity
Kidus Minyelshowa
Art Director
Brand Designer
Adobe Illustrator
Adobe Photoshop
Figma
We began with Piassa’s past. The monoweight monogram was crafted to echo the vintage logos that once defined the area, a nod to history.
Clean lines, no frills, just solid design that’s stood the test of time.
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The goal was simple: create a brand that feels like it’s been there forever, yet still ready for tomorrow. Trustworthy. Reliable. Built to last.
The color palette—deep blues and crisp whites—was picked to inspire trust, much like the dependable materials TMT has provided for over 30 years.
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