Brief — Supplements: Your Supplement Shelf Is the Problem

A static ad built on simplification: "Your supplement shelf is the problem." A calm ritual flat-lay — one daily greens/gut product centred on warm wood with morning objects around it — sells one product replacing a cluttered routine of half-finished bottles. Headlines to test: "More supplements isn't a routine. It's a mess." / "Still taking 6 different pills every morning?" / "The 30-second morning ritual that replaced my whole shelf." Primary text opens on the cabinet-full-of-bottles pain, introduces the one-scoop reset (greens + gut + daily vitamins), adds an ingredient-count and third-party-testing proof line, and closes on a starter discount. Format: static 4:5 + 1:1, headline top-third, product centre, styled with natural light, no talent. Claims stay

within what the brand's label and testing support; no disease claims. Iteration: if it wins, v2 keeps the composition and swaps in the call-out headline; if clicks are strong but conversion is weak, test the offer framing, not the creative.

Spec brief — created as a portfolio sample, modelled on proven scaling ads. Not client work.