The University of Law Students' Union represents students across one of the UK's most prestigious law schools - a specialist institution with campuses nationwide. The SU covers everything from independent advice and representation to community building and career development, serving a student body that's ambitious, academically rigorous, and time-poor.

Launching a brand and a website simultaneously means there's no room to figure things out as you go. Everything has to be right at once.

The visual identity and digital experience had to be developed in lockstep - one couldn't lead without the other

A law school attracts students with high expectations and a sharp eye for what professional looks like - the bar was set from the start

The platform needed to handle a wide range of functions - advice, community, elections, opportunities - without feeling overwhelming

Students across multiple campuses needed to feel equally served

A brand and website that launched together and looked like it.

A digital experience built around the new identity from the ground up - uno patching, no compromise

Clear structure that makes finding help, getting involved, or making change feel effortless

A tone and aesthetic that's professional without losing the warmth of what a students' union actually is

A launch-ready platform that gave the SU a strong, confident start