Your Sport is the sport and fitness arm of Coventry University Students' Union - home to 30+ sports clubs, on-campus gym facilities, social sport, and performance programmes like Coventry Flames and Team Phoenix. It serves thousands of students across all levels, from first-timers trying something new to competitive athletes chasing titles.

Redesigning within an established platform comes with its own set of constraints. The pages already existed, the content was live, and students were using it, so the work had to be precise.

A new sub-brand had launched but the digital presence needed to catch up and reflect it consistently

The existing pages had to be redesigned without disrupting the broader Your SU platform they sit within

Your Sport wasn't just one brand - it was several. Sports Clubs, Social Sport, and Gym & Facilities each had their own distinct branding and visual patterns, sitting on top of the general Your Sport identity. Every pillar needed to feel individual while still reading as part of the same system

The visual language had to feel energetic and distinct without breaking away from the wider Your SU family

A sport section that finally looks and feels like the brand it represents.

Every page updated to reflect the new Your Sport identity, consistently and cleanly

Three distinct sub-pillars: Sports Clubs, Social Sport, and Gym & Facilities. Each expressed through their own branding and patterns, unified under the Your Sport umbrella

A visual presence that matches the energy of what the offering actually is

A redesign that slots seamlessly within the wider Your SU platform without friction