Your Students' Union has been serving Coventry University students since the 1960s - evolving from a college union into a registered charity that puts every penny back into student experience. With campuses across Coventry, London, and Scarborough, it's one of the more complex students' unions in the UK.

A students' union serving multiple campuses, dozens of services, and thousands of students across different locations isn't easy to design for. The old website struggled to keep up.

A rebrand had happened — but the digital experience hadn't caught up with it

No design system meant inconsistency across pages, making updates slow and error-prone

Navigation was built around internal structure, not how students actually think

Different campuses had different needs, but the platform treated everyone the same

Without proper research infrastructure, design decisions were based on assumption rather than evidence

The challenge wasn't a single problem to solve. It was building a foundation that could keep improving over time.

Four years in, the platform is a different product - and the process behind it is just as important as the result.

A full website redesign aligned with the new brand, built to actually feel like it belongs to students

A complex design system that lets the team ship consistently at scale, across every campus and service

An ongoing research practice - focus groups, user interviews, and KPI analysis - that keeps decisions grounded in evidence

Continuous enhancements that compound over time, each one informed by the last

This isn't a project with a finished line. It's a partnership built to keep getting better.