Engaging short-form Video Ads for Feet IT Insoles Mexico.

For my work with Feet It, I was commissioned to design and produce a series of short-form TikTok ads aimed at the Mexican market, with a clear focus on both engagement and conversion. The creative direction was built on a detailed analysis of the Mexican TikTok ecosystem and the platform’s top-performing ads, which revealed three consistent drivers of performance: strong visual polish, fast and dynamic pacing, and informative storytelling that delivers value before branding.

I led the full creative and production process end to end. This included developing the narrative structure for the videos, defining the visual language and motion approach, and managing the casting process in Sofia to find talent that could resonate authentically with a Latin American audience. After an extensive casting phase, I selected a native musician whose personality and on-camera presence aligned naturally with the tone and energy of the campaign.

To maintain continuous visual engagement, I designed each video to unfold across multiple environments and scenarios. The production combined bespoke footage captured across six different locations with carefully curated stock visuals, creating a fast-moving, always-evolving viewing experience. The entire production was planned and executed in a condensed nine-hour shoot, during which six complete video ads were captured.

In post-production, I focused on shaping a clear and compelling narrative flow through precise pacing, motion-driven transitions and dynamic graphic elements. The final edits were supported by selective b-roll and stock inserts, professional audio treatment and color grading to ensure a consistent, high-quality and performance-ready finish across all deliverables.