Plasico IT Superstore Animated Ads

When a Bulgarian tech company like Plasico needed to stand out, regular ads simply weren’t enough. The goal was to create a campaign with strong visual impact that could instantly grab attention. My entire approach focused on making the visuals do the talking. I created a series of animated videos, each with its own distinct style and rhythm. I paid close attention to movement, transitions, effects and color, making sure every scene felt fluid, dynamic and visually engaging — down to the smallest detail.