For this project, the goal was to redesign a website to create a clearer and more intuitive experience for users navigating the product for the first time.
At the beginning of the project, we noticed that users struggled to understand the offering and find relevant information quickly, which led to drop-offs and confusion.
I explored how the website could better guide users through key content and actions, and designed clearer navigation, improved page hierarchy, and supporting UI elements to help users understand the product and move forward with confidence.