Unlocking nationwide dealer inventory through a Shopify-native finder

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RTR Vehicles is a performance automotive brand founded by drift champion Vaughn Gittin Jr., known for factory-engineered high-performance Ford Mustangs sold through a nationwide dealer network.

Store Locator

Search Optimization

VIN-based deduplication

CSV-to-Shopify automation

Website

Year

2025

RTR Vehicles sells high-performance Ford Mustangs through a nationwide dealer network, but customers had no single place to discover what was available in market. Inventory lived across dealer sites, changed frequently, and needed a centralized, sortable experience that still routed buyers to the correct dealer for purchase.

oContis designed a Shopify-native inventory system powered by metaobjects and a custom CSV upload workflow. Rather than managing individual product pages, dealer data aggregates into a dynamic listing experience the RTR team can maintain without ongoing developer involvement.

One place to find every available RTR vehicle

All RTR Vehicles inventory is aggregated into a single, unified experience, pulling data from partner dealers nationwide. Vehicles appear in a dynamic, sortable list that gives customers a clear view of availability while directing them to the correct dealer for purchase.

CSV updates the internal team can own

Inventory updates run through a simple CSV upload process, so the RTR team can refresh vehicle availability bi-weekly or more often without developer involvement. The workflow aligns with existing dealer data exports and removes operational friction from ongoing inventory management.

VIN-based accuracy at every upload

Each vehicle is uniquely identified by its VIN, so records are never duplicated across uploads. The system detects data changes and updates only what is necessary, keeping inventory accurate while preserving existing records.

Image handling built for frequent refreshes

Vehicle images are handled intelligently to avoid unnecessary reuploads, improving performance and reliability. Images update only when changes are detected, keeping processing fast while maintaining high-quality visuals across the inventory experience.

RTR Vehicles now offers a scalable, maintainable inventory experience tailored to its dealer-led business model. Customers get a clear, centralized view of available vehicles, while the internal team manages updates through a simple CSV workflow with no developer dependency for ongoing inventory refreshes.