Making pack value, social proof, and subscriptions work as one PDP

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Kloudy Matcha is a founder-led UK wellness brand creating functional matcha drinks with ceremonial-grade matcha, adaptogens, and natural botanicals for clean, sustained everyday energy.

Subscriptions

Reviews

Price-per-can review component

UGC section

Website

Year

2026

Kloudy Matcha needed reviews and subscriptions woven into a Shopify storefront that still felt distinctly Kloudy. On product pages, pack sizes, pricing, and social proof all had to work together without compromising brand guidelines or overcomplicating a focused SKU range.

oContis focused on precise theme development and platform integration rather than over-engineering. Reviews and subscriptions were built into the storefront architecture, with a bespoke review component that matches Kloudy's identity and calculates price per can dynamically across pack variants.

A clean theme for a focused SKU range

Built and refined a custom Shopify theme aligned to Kloudy's wellness positioning: clean layouts, product storytelling, and pack-size merchandising that supports a focused catalog without visual clutter.

Social proof with clearer pack value

Reviews were integrated through a custom component that matches Kloudy's brand guidelines and dynamically displays price per can across pack variants, helping shoppers compare value across 12-, 24-, and 36-pack options at the point of purchase.

Subscriptions that match the brand

Subscription functionality was integrated into the product page through a custom block, letting customers choose flavours, pack sizes, and subscribe in a flow that matches Kloudy's brand, with per-can pricing and best-value cues on the PDP.

Kloudy Matcha now has a Shopify storefront where reviews, subscriptions, and brand presentation work as one cohesive experience. Shoppers get clearer pack-value context on product pages, and the founders have a maintainable theme foundation to build on as the brand scales.