🍊 Vitame Branding
Rita Digore
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Posted Feb 26, 2025
The new branding positioned Vitame as a premium yet approachable wellness brand, increasing shelf appeal and brand recognition in a competitive market.
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![🧃[Packaging Design] - Mixed Up Drinks](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/oc0ucnrynlbydxm4i2ft.avif)
Case Study: Vitame - Cold-Pressed Juice Branding & Packaging
Business Type: Cold-Pressed Juice Brand
Deliverables: Branding & Packaging
Keywords: Healthy • Fresh • Energizing
Meet Vitame
Vitame is a cold-pressed juice brand that harnesses fresh, nutrient-rich ingredients to create energizing juices for a healthy lifestyle. They needed a brand identity and packaging reflecting their commitment to purity and vitality.
Project Objectives
Develop a distinctive, fresh, and energetic brand identity.
Design packaging that stands out while maintaining an organic aesthetic.
Ensure consistency across all touchpoints.
