Bold Smoothie Powder Brand Identity

Problem: TruFule’s old branding felt generic and failed to reflect the brand’s energetic, flavorful essence. It needed a look that would grab attention and communicate freshness in a crowded health market.

Solution: I created a bold, colorful visual identity that embodies TruFule’s vitality. The new design features vibrant color palettes, expressive typography, and packaging that energizes the shelf and connects with modern, health-conscious consumers.