Lockstep Healthcare is a lifestyle medicine clinic focused on helping individuals prevent, manage and reverse chronic health conditions through personalised, long-term care. The studio partnered with Lockstep to build a brand and digital presence that communicates trust, clarity, and approachability in a traditionally clinical space.
Challenge
Healthcare brands often feel impersonal, intimidating, and overly technical. Lockstep needed an identity that reflected its holistic philosophy while remaining credible and professional. The brand also required consistency across physical spaces, staff touchpoints, and its digital platform.
Lockstep Healthcare - Brand Identity
Approach
The studio developed a calm, modern visual system rooted in balance and wellbeing. A soft green palette, clean typography, and minimal layouts were used to convey growth, stability, and reassurance. The website was structured to simplify complex health information and guide users clearly through services and care pathways.
Lockstep Healthcare - Brand Applications
Outcome
The final system delivers a cohesive, scalable brand across print, uniforms, stationery, and digital platforms. The new website improves accessibility and builds patient confidence, positioning Lockstep Healthcare as a progressive, people-first wellness provider.