Role: UI/UX Designer Tools: Figma (design), Pagedeck (build) Live site: gazucom.pagedeck.app/gazu

GAZU needed a storefront that felt as current as the clothes it sells. Fashion e-commerce is a crowded space, most starter sites default to generic templates that make every brand look interchangeable. The brief was simple but demanding: design a shopping experience that feels editorial and modern, while still hitting the functional basics shoppers expect, clear category navigation, fast browsing, and a frictionless path from homepage to checkout.

I started in Figma, designing the full experience around GAZU's tagline, "Fashion that moves with you." That gave me a direction: motion-forward visuals, confident typography, and a layout that lets the product photography breathe rather than compete with UI chrome.

Key design decisions:

Hero-first landing - a full-bleed model shot paired with bold, oversized type ("FASHION THAT MOVES WITH YOU") to set tone immediately, backed by a single clear CTA ("Shop Now").

Category-first navigation - Men, Women, Kids, and Beauty surfaced right in the top nav and repeated as visual tiles below the fold, so shoppers can jump straight to what they came for.

Trust signals baked into the scroll - fast delivery, easy 15-day returns, quality assurance, and secure payment are called out as their own visual band, addressing the hesitations that make people abandon fashion carts.

Product-first merchandising - a "Best of GAZU" grid keeps pricing and product name visible without extra clicks, reducing friction for browsing-to-cart.

Once the design was locked in Figma, I moved into Pagedeck to build it out, translating each section into a live, responsive storefront - matching spacing, type scale, and imagery placement closely to the original file while adapting for real content and interactions like cart, wishlist, and login.

The result is a clean, confident storefront that reads as a real fashion label rather than a generic template - bold hero messaging up top, effortless category discovery, and trust-building details woven into the scroll rather than bolted on as an afterthought. The design system (typography, spacing, card layout) is consistent enough to extend easily as GAZU adds new collections or seasonal campaigns.

Takeaway: Strong e-commerce UX isn't just about making things "look nice" - it's about sequencing a homepage so navigation, product discovery, and trust signals all show up exactly when a shopper needs them.