Role: UI/UX Designer Tools: Figma (design), Pagedeck (build) Live site: cocoon.pagedeck.app

Finding a therapist is usually a slog - directory sites full of dense filters, stock-photo grids, and clinical language that feels cold at the exact moment someone needs warmth. Cocoon's brief was to make that first step feel human: a platform that could match people with the right therapist using real demographic and clinical criteria, but present it in an interface that felt light, safe, and easy to actually use - not like filling out an insurance form.

In Figma, I built the experience around one core idea: therapist discovery shouldn't feel like homework, it should feel like a conversation. That led to a swipe-based matching pattern - familiar, low-pressure, and fast - reframed for a mental-health context instead of dating or shopping.

Key design decisions:

Calm, soft visual language - muted tones, generous whitespace, and a gentle hero image (hands reaching toward the sky) to set an emotional tone before a single word of copy is read.

Swipe-to-match as the core interaction - a therapist profile card (photo, name, specialty) with clear like/dislike affordances, turning a traditionally overwhelming search into a few effortless decisions.

Trust signals up front, not buried - privacy/encryption, expert matching criteria (50+ demographic and clinical factors), and range of specialties (CBT, mindfulness-based approaches) are each given their own dedicated section, so hesitant users see credibility before being asked to commit.

Low-friction conversion path - a single recurring "Get Notified" CTA throughout, appropriate for a pre-launch product still building its waitlist rather than pushing hard sign-up flows.

After finalizing the design system in Figma, I built it out in Pagedeck - translating the swipe card interaction, section pacing, and typography into a responsive live site while keeping the emotional tone consistent from hero to footer.

Cocoon's landing experience turns a historically clinical, high-friction process (finding a therapist) into something that feels closer to a considerate, guided introduction. The swipe mechanic gives the brand a distinct, memorable hook, while the privacy and expert-matching sections do the quiet work of building trust for a category where trust is everything.

Takeaway: For sensitive categories like mental health, UX isn't just about reducing clicks - it's about pacing information so reassurance arrives right when doubt would otherwise creep in.