Equal Justice Solutions is a Delaware based law firm dedicated to offering clear, dependable and professional legal services. When they came to me with their goal of building an attractive website that reflected their expertise while helping potential clients easily discover them online, I designed and created one which aligned with both seriousness and approachability for potential clients while remaining user-friendly for myself as a designer.
Objective
The main goals for Equal Justice Solutions were:
Build a highly professional website that reflects their legal expertise
Clearly showcase all their services so potential clients can find relevant information easily
Add strong call-to-action sections to encourage users to contact the firm
Ensure the website is SEO optimized from the ground up
Connect essential analytics and tracking tools for long-term insights
Create a reliable platform that helps them build trust and attract new clients
Our Solution
1. Custom WordPress Website with Elementor Pro
I created an engaging, clean, and professional website using WordPress and Elementor Pro to convey credibility, clarity, and trust, essential elements for any law firm website.
Each page was built with:
Clear hierarchy
Well-organized content
Professional color palette
Readable typography
2. Service-Focused Structure
Since the client wanted visitors to easily discover their legal services, I created dedicated service pages with:
Clear explanations
Easy-to-scan layouts
Proper CTAs
This ensured users can understand the firm’s offerings and contact them without confusion.
3. Strong Call to Actions for Lead Generation
At various places on my website, I included strategically placed call-to-action buttons and contact sections so users could quickly reach out for assistance when necessary.
4. SEO Optimization
To support visibility and search presence, I optimized the website with:
Proper meta titles
Optimized descriptions
Clean URL slugs
Fast loading structure
This helps prospective clients find the firm organically through search engines.
5. Analytics & Tracking Integration
To help Equal Justice Solutions monitor performance, I integrated tools like:
Google Analytics
Google Webmaster / Search Console
These tools give them full visibility into traffic, user behaviour, and search performance.
6. Fully Responsive Design
The entire website was optimized to work flawlessly across devices – whether someone visits from a desktop computer, tablet or mobile phone, they will all experience an optimal experience.
Results and Benefits
Professional Digital Presence
Equal Justice Solutions now boasts an online identity that matches their professional legal services.
Clear Service Presentation
Visitors can easily navigate their legal offerings and understand exactly how the firm can assist.
Stronger Lead Generation
With quick and accessible call-to-action buttons and intuitive navigation features, potential clients can reach out quickly and confidently.
SEO-Friendly Foundation
With proper meta settings and tracking tools in place, websites can be optimized to deliver long-term search performance.
Responsive & User-Friendly Experience
The website works seamlessly across devices to ensure accessibility for all.
Conclusion
Equal Justice Solutions project involved developing a strong, trustworthy digital presence for a law firm that values clarity and professionalism. I created a clean, SEO-optimized, fully responsive website featuring clear service pages with strategic CTAs to enable potential clients to easily connect with them - ultimately producing a polished yet trustworthy presence that enhances credibility while increasing online visibility.