✧ Overview
Artica is an E-commerce platform connecting artisans and shoppers. Discover and shop unique handcrafted treasures, explore a world of creativity, and empower artisans to showcase their craftsmanship globally.
✧ Problem & Solution
Despite the popularity of handmade and unique handicraft products, there is a lack of a dedicated platform for artisans and buyers to connect. This leads to a fragmented marketplace where sellers struggle to reach a wider audience and buyers face difficulties in discovering authentic and high-quality products. Our goal is to create an inclusive marketplace that provides a seamless experience for both sellers and buyers, empowering artisans to showcase and sell their handmade products while enabling customers to discover and purchase authentic handicrafts from all over the world.
✧ Research
In the pursuit of crafting a user-centric and competitive platform, a comprehensive research approach was undertaken. We delved into both qualitative and quantitative methodologies to gather meaningful insights. Here's a snapshot of the key research initiatives:
Competitor Research Analysis:
Experience Mapping of Competitors:
User Interviews:
4. User Persona Development:
Crafted detailed user personas, painting a vivid picture of our target audience.
5. Empathy Maps:
Dived into users' thoughts, feelings, and behaviors to comprehend their perspectives deeply.
6. Customer Journey Map:
Mapped the end-to-end user experience, visualizing key interactions and opportunities for enhancement.
7. Information Architecture:
Structured the app's information to optimize navigation and user experience.
8. Card Sorting:
Gained insights into how users naturally categorize and prioritize content.
9. User Flow and User Testing:
Mapped user paths through the app and tested prototypes, refining them based on real-time user feedback.
✧ Design
