Wheels of Happiness Foundation, a humanitarian non-profit championing the independence and societal reintegration of individuals with motor disabilities.

To develop a brand identity that not only aligns with the foundation’s mission of empowerment but also adheres strictly to accessibility standards, ensuring the brand’s message is universally receivable.

The redesign strategy was grounded in best practices for visual branding and accessibility. I engaged with the foundation’s stakeholders to immerse myself in their ethos, enabling a design that reflects their vision. User personas representing a spectrum of disabilities guided the creative process to ensure inclusivity.

A new logo was crafted, encapsulating simplicity for universal comprehension and application. Key features included:

A simplified color palette to enhance visibility and convey calm and trust.

A typeface that meets ADA compliance for legibility and readability across media.

The integration of a smile into the wheel, symbolizing the foundation’s commitment to positivity and support.

The logo’s composition maintained a balance between distinctive branding and functional simplicity, ensuring it is identifiable and memorable for all audiences, including those with visual impairments.

Post-rebranding, Wheels of Happiness Foundation reported:

A marked improvement in brand recall and recognition across diverse audiences.

Positive feedback from the disability community on the brand’s commitment to accessibility.

An uptick in engagement on digital platforms, with increased accessibility leading to broader reach.

A boost in donor confidence and contributions, driven by a clear and accessible brand message that aligns with the foundation’s values and vision.