Bellavida Aesthetics & Wellness, an upscale aesthetic and wellness practice rooted in personalized and high-end client service in Miami.

To transcend the limitations of the previous clipart-based logo and develop a sophisticated, unique brand identity that mirrors the founder’s vision and Bellavida’s commitment to personalized luxury care.

With an emphasis on originality and authenticity, my approach was to replace the generic clipart with a custom illustration that personified the founder and the brand’s bespoke services. I aimed to maintain a visual language that could be adapted across different service verticals while retaining a clear and cohesive identity.

The new branding suite included:

Main Logo: A bespoke illustration of the founder’s profile, lending a personal and exclusive feel to the brand, enhanced by a refined typographic treatment.

Instant BBL Service Logo: A stylized figure with a heart motif captures the essence of the signature service while aligning with the main brand aesthetics.

Institute Service Logo: A delicate hand and heart design that symbolizes the caring and educational approach of the brand’s wellness philosophy.

Each logo maintains the elegance and sophistication necessary for a luxury brand, with a consistent style and color scheme that ties the service verticals back to the central brand identity.

The rebranding initiative was a resounding success, marked by:

A distinguished brand presence that set Bellavida apart from competitors using generic designs.

Enhanced market positioning, reflecting the luxury and exclusivity of the brand.

A cohesive narrative across all brand communications, leading to increased recognition and client loyalty.