The goal of the Slice website redesign was to enhance the user experience for a fintech platform offering flexible payment solutions. The project focused on creating a modern, intuitive design that improved navigation and accessibility while maintaining the brand’s identity.

User Research & Competitive Analysis: Identified pain points in the existing website and analyzed competitors to understand best practices.

Wireframing & Prototyping: Developed user flows and wireframes to visualize key interactions and ensure seamless navigation.

High-Fidelity UI Design: Crafted a clean, minimalistic design with modern UI elements, improving the visual hierarchy and user engagement.

Mobile Optimization: Focused on making the site fully responsive to provide a seamless experience across devices.