Sardinhas was hand-picked by the

Sardinhas was hand-picked by the Contra team to be featured.

An independent brand concept for a Portuguese sardine tin, built end to end: identity, illustration, packaging, 3D and a ten-image editorial campaign. Hand-cut wordmark, linocut shoal, paper-wrapped lithographed tins rendered in Blender, and a campaign shot on one table under one sun.

Creative direction, brand identity, packaging and AI-assisted visual development by Mauricio Pontual / MP House Studio. Independent concept, not commissioned.

Full project: https://on.contra.com/p78dgN