EE needed an engaging, age-appropriate quiz for kids aged 10–13, to teach them how to use tech for good – not hate.

The challenge? Making content clear, emotionally-safe and compatible with Typeform.

I wrote and rewrote quiz questions, feedback states and onboarding content. I ensured tone was supportive (not shame-based), reading level was appropriate and all pronouns were gender-neutral to avoid alienating kids.

I also reformatted and simplified content from a partner organisation to work within design and tech constraints.

The project launched successfully with strong engagement:

7,000+ chapters completed in the first four weeks

Multiple BIMA and DMA awards, including Gold for Best Use of Content

Kids are vulnerable online. I believe clear, kind, inclusive writing isn’t just best practice – it’s a responsibility.