Increased Engaged Users For Education Institution
Aziz Khawaja
The progress will be analysed based on the following factors.
1. User Metrics
2. Engagement Metrics
3. Page Metrics.
User Metrics
User metrics refers to user activity on the page are measured by the
performance in the following KPI’s.
● Newly engaged users
● Engaged users
● Active users
● Daily users
The course of the campaign so far has yielded good reports, the number
of new engaged users has significantly increased to 24.7K which amounts
for a 262% increase in engaged users since the campaign has started while
the number of users new and old that are engaged has risen to 28.8K,
almost a 224% increase. This can be attributed to an emphasis on
engaging designs and paid promotions as well and we look forward to
making these numbers even better.
Furthermore, the number of active users for this campaign has also been
quite high with an average daily user base of 3.8k active engaged users.
The monthly users have also seen an unexpected increase with up to 28.4K
active users for this time period. One of our main goals for the next week
would be to get the engagement number up for better lead conversion.
Figures below show the progress from these metrics from the start of the
week for this timeframe.
Engagement Metrics
Engagement metrics are highlighted by the activity and reaction of
users to the content and are measured by the performance in the
following KPI’s.
● Post reactions
● Post shares
● Post comments
● Messages sent
For this part, So far the campaign has generated 45.1K post reactions, 3.8K
post shares, 801 post comments and 244 messages from our target
audience and these statistics are expected to radically improve as the
campaign progresses even further.
Page Metrics.
These are the metrics that have seen the most progress in this
timeframe with numbers continuing to rise up steadily. These
metrics, in turn, showcase the progress of the page as an entity. The
reach is consistently rising and is positively affecting engagement as
well as more and more people are reached right now the total reach
for this campaign is at 744.7K users. With 97K users actively engaging
on the page. The page has been visited 11K times in this campaign by
new users and has gotten a total of 1372 page likes as a by-product
of this campaign, while the number of new followers amounts up to
1.5K
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Posted Jan 17, 2024
The brand wanted an increase in engaged and new users on their social media presence based on the target audience description they required.
