Increased Engaged Users For Education Institution

The progress will be analysed based on the following factors.

1. User Metrics

2. Engagement Metrics

3. Page Metrics.

User metrics refers to user activity on the page are measured by the

performance in the following KPI’s.

● Newly engaged users

● Engaged users

● Active users

● Daily users

The course of the campaign so far has yielded good reports, the number

of new engaged users has significantly increased to 24.7K which amounts

for a 262% increase in engaged users since the campaign has started while

the number of users new and old that are engaged has risen to 28.8K,

almost a 224% increase. This can be attributed to an emphasis on

engaging designs and paid promotions as well and we look forward to

making these numbers even better.

Furthermore, the number of active users for this campaign has also been

quite high with an average daily user base of 3.8k active engaged users.

The monthly users have also seen an unexpected increase with up to 28.4K

active users for this time period. One of our main goals for the next week

would be to get the engagement number up for better lead conversion.

Figures below show the progress from these metrics from the start of the

week for this timeframe.

Engagement metrics are highlighted by the activity and reaction of

users to the content and are measured by the performance in the

following KPI’s.

● Post reactions

● Post shares

● Post comments

● Messages sent

For this part, So far the campaign has generated 45.1K post reactions, 3.8K

post shares, 801 post comments and 244 messages from our target

audience and these statistics are expected to radically improve as the

campaign progresses even further.

These are the metrics that have seen the most progress in this

timeframe with numbers continuing to rise up steadily. These

metrics, in turn, showcase the progress of the page as an entity. The

reach is consistently rising and is positively affecting engagement as

well as more and more people are reached right now the total reach

for this campaign is at 744.7K users. With 97K users actively engaging

on the page. The page has been visited 11K times in this campaign by

new users and has gotten a total of 1372 page likes as a by-product

of this campaign, while the number of new followers amounts up to

1.5K