Increased Reach And Engagement For Healthcare Organization

This report will provide a detailed analysis of the results of the social

media campaign being run for Lifeline Healthcare. The timeline for this

report is selected to be a comparison between the analytics from 3

months ago till today to the page’s progress before that i.e. June to end of

August.

The progress will be analyzed based on the following factors.

1. User Metrics

2. Engagement Metrics

3. Page Metrics.

User metrics refers to user activity on the page are measured by the

performance in the following KPI’s.

● Newly engaged users

● Engaged users

● Active users

● Daily users

The start of the campaign saw to it a marked increase in these numbers

with up to 1000%+ increase in newly engaged users while the number of

engaged users also saw a boost which transitioned to 2.4k received

customer queries as shown in the figure below.

Furthermore, the number of active users per day for the week before the

campaign is 181 and the monthly users and weekly users are at 3.7k and

1.1k respectively these statistics showcase the interest that is being

captured by the content and activities of the page. which accounts for a

significant change in the traffic being driven to the page. Which is

estimated to increase manifolds as the campaign progresses.

Figures below show the progress from these metrics.

Engagement metrics are highlighted by the activity and reaction of

users to the content and are measured by the performance in the

following KPI’s.

● Post reactions

● Post shares

● Post comments

● Messages sent

For this part, we will only be analyzing the progress of the current

campaign timeframe. So far, the campaign has generated 6.8k post

reactions, 312 post shares, 437 post comments and 3.1k messages from our

target audience and these statistics will be radically improved as the

campaign progresses. It is important to note that this campaign was

initially targeted to just get messages that is why that metric is the most

highlighted one. Furthermore, the campaign for the last three month has

been viewed by 175k people and our ads were clicked by 26.8 k people, and

the links shared by us were clicked 1.4 k times.

This metric’s data is only available for the past 28 days but the

effects of the campaign which is made for engagement is quite

evident from the data, furthermore, the page’s audience is also

seeing a significant rise as well with as much as 2000 page likes this

month. The details are provided in the table below