Brand Voice and Instagram Strategy for Moofta
Lesia Kaplan
About the project
Moofta is a young British outerwear brand with bold prints and limited collections. I joined at the pre-launch stage to shape its brand voice and turn a blank Instagram page into a tool for demand generation and early sales.
My role
I developed the brand’s positioning and tone of voice, created the content strategy, and handled all content creation — from Stories and Reels to paid ads. I turned the launch into a story-led campaign that made the audience feel part of the journey.
Results
🔹 150 jacket bookings pre-launch (avg. £2 per lead)
🔹 IG Stories views grew by 40%
🔹 30% ROI from social media ads
🔹 7% sales conversion rate before official launch
Launching a fashion brand soon?
Let’s build an Instagram presence that not only looks good — but drives real results.
Like this project
Posted Jun 13, 2025
Turned a blank Instagram into 150+ pre-orders pre-launch with story-led Reels, BTS content, and a strategy that sparked desire and built trust.
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Aug 13, 2022 - Sep 13, 2022
