Instagram Growth for London Cheapo
Lesia Kaplan
About the project
London Cheapo is an online guide to London for savvy explorers — showing how to enjoy the city without overspending. Main platform: Instagram.
My role
I led the short-form video direction from start to finish — coming up with content ideas, writing scripts, filming, editing and posting Reels. The goal was to attract and grow an engaged audience with fun, useful, and on-trend content.
Results
🔹 Grew the account from 1.4K to 8K+ followers organically
🔹 Average Reel views: ~4K
🔹 Best-performing Reels reached 195K–358K views
🔹 High save & engagement rates
🔹 Became the on-camera face of the brand, boosting recognition
Want similar results?
If you’re an expert or brand looking to grow through short-form video — let’s talk! I’ll help you create content that connects and performs
Like this project
Posted Jun 13, 2025
Grew London Cheapo’s IG from 1.4K to 8K+ with Reels — I created, filmed, and edited videos that reached up to 358K views and boosted brand visibility.
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Timeline
Sep 1, 2024 - Jul 31, 2026
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