I’m the Graphic Designer on the marketing team at Hello Alice, where I lead the creation of on-brand visuals across key channels. I collaborate cross-functionally to bring campaigns to life, from concept through execution, while evolving brand systems and improving workflow.

Design and produce visuals for social media, email, events, and strategic programs

Collaborate with product, content, and marketing teams to align creative with goals

Maintain and evolve brand guidelines to ensure consistency and clarity

Create scalable templates and improve workflow efficiency

Balance quick turnarounds with intentional, strategy-backed design

My work touches nearly every visual that comes from our marketing team — from campaign graphics and program announcements to internal templates and social-first content. With a small but mighty team, I play a hybrid role that’s part designer, part creative ops, part strategist.

This role requires me to:

Design across multiple channels with agility and purpose

Make strategic design decisions rooted in audience needs and brand goals

Move quickly while maintaining brand integrity

Be a creative thought partner to my teammates

Given the lean structure of our team, cross-functional collaboration is essential. I work closely with our Co-Founder, Chief of Product & Technology Officer, Project Manager, and Program Managers to plan campaigns, clarify asks, and deliver cohesive, impactful assets.

I also contributed to:

Improving the handoff between content and design

Creating systems in Notion and Google Slides to streamline asset production

Exploring how to better integrate our workflow with tools like Confluence and Jira

Brief: Create a suite of educational and empowering visuals to support Hello Alice’s Financial Literacy Month blog, panel event, and social series.

Align with our established brand colors and fonts

Stay visually approachable and inclusive for small business owners

Prioritize legibility across mobile platforms

I collaborated with our content team to understand the core messaging and transformed those ideas into visual concepts. I designed a carousel for Instagram, event graphics for LinkedIn, and supporting email banners.

Increased engagement on Instagram and LinkedIn

Helped drive registrations for our virtual panel event

Strengthened our visual identity around thought leadership topics

Brief: Develop reusable templates for Hello Alice’s new weekly event series that feel on-brand but flexible across different topics.

Create visual consistency across events

Allow for easy updates by non-design teammates

Design for quick turnarounds

I built modular designs in Canva and Google Slides for the team to repurpose, and set visual rules to maintain brand consistency. I also coordinated with our event hosts to make sure the graphics felt aligned with the vibe of each session.

Reduced time-to-launch for each event

Made our visual process more efficient

Increased visibility and attendance for our sessions

Brief: Refresh Hello Alice’s brand guidelines and create easy-to-use internal templates to ensure brand consistency across teams.

Maintain brand consistency while evolving visual clarity

Translate complex brand elements into usable templates

Provide documentation for internal use

I audited existing materials, created updated rules for color, typography, and layout, and designed slide templates in Google Slides. I also added visual references and examples to help teams stay on brand.

Increased adoption of branded templates

Reduced ad hoc design requests

Established a more cohesive brand experience company-wide

Design: Figma, Adobe Illustrator, Canva

Project Management: Notion, Confluence, Jira

Templates & Docs: Google Slides, Docs, PowerPoint, Confluence, Notion

Collaboration: Slack, Loom, Google Workspace

This role pushed me to grow as a strategic designer and creative problem solver. I’ve learned how to design for both agility and longevity — meeting the demands of fast-turnaround content while building scalable systems behind the scenes.

It’s also deepened my confidence in:

Owning full creative processes

Leading design thinking in collaborative environments

Making content visually compelling and useful for small business owners