Sidepath / Make the next message a plan.
Asaf Dallal
A self-directed brand and copy study for a fictional group-trip planning service.
The concept uses a clear service promise, a blue-and-ivory palette, a typographic wordmark and an original route illustration. Two campaign layouts show what travellers send, what they receive, and how the group takes its next step. A short writing guide explains the headline and voice decisions.
Created with AI assistance as a static personal concept study.
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Posted Oct 24, 2026
A self-directed brand and copy study for a fictional group-trip planning service. Two campaign layouts and a writing guide. Created with AI assistance.
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