Amazon Foods - Brand Integration and Design
Marian Minarro
"Amazon Foods" expands the concept of "Amazon Fresh" beyond grocery delivery. Aiming to offer users a convenient and efficient platform for ordering not only groceries but also food and essential items.
By integrating these elements, the Amazon Foods app not only extends the capabilities of Amazon Fresh but also aligns with Amazon’s broader mission of customer-centric innovation and convenience.
Visual Identity Translation:
* Adapted Amazon’s core visual identity and values to the Amazon Foods app.
* Maintained consistency in design elements, color schemes, and typography to ensure brand recognition.
Brand Guidelines Development:
* Created a comprehensive set of brand guidelines for Amazon Foods.
* Ensured cohesiveness with the broader Amazon brand, enhancing familiarity and trust.
User Experience Enhancement:
* Streamlined the app interface for intuitive navigation and efficient use.
* Focused on integrating grocery delivery with essential items in a single platform, simplifying the customer journey.
The work has ensured that Amazon Foods is both a visually and functionally cohesive extension of the Amazon brand, reinforcing its core values of convenience, efficiency, and reliability.
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Posted Jun 23, 2024
The Amazon Foods app aims to integrate the functionalities of Amazon Fresh and other essential item deliveries into a single, streamlined platform.
