Revamping Amantoli
Marian Minarro
The visual identity refresh for Amantoli was a meticulous process rooted in Mexican culture and the brand's core values. Drawing inspiration from Nahuatl traditions, the refresh aimed to capture the essence of artisanal craftsmanship and natural ingredients intrinsic to Mexican identity. This journey began with the development of a color palette featuring fresh tones—blues for tranquility, greens for nature, roses for femininity, and yellow for energy and joy. These colors were carefully integrated into a new logo and visual elements, incorporating indigenous patterns and organic shapes that reflect the authenticity and sustainability at Amantoli's heart.
Innovative Packaging and Brand Integration
An integral part of the refresh was the introduction of eco-friendly packaging solutions, utilizing biodegradable materials and vegetable-based inks. This sustainable approach not only enhances the brand’s premium quality but also communicates its environmental consciousness to consumers. Across all brand touchpoints, from product packaging to digital platforms, the refreshed visual identity was seamlessly implemented to ensure consistency. This integration reinforces Amantoli's commitment to quality craftsmanship and sustainability, resonating deeply with its audience.
Content Creation Strategy
In executing the content creation strategy on social media, the focus was on highlighting Amantoli’s dedication to Mexican craftsmanship and sustainability through visually compelling posts. The chosen color palette, inspired by nature, played a pivotal role in evoking emotions of tranquility, freshness, and joy among followers. Educational content about Nahuatl culture, traditional soap-making techniques, and the benefits of natural ingredients further engaged the audience authentically. By fostering community interaction, sharing behind-the-scenes insights, collaborating with influencers aligned with Amantoli’s values, and leveraging analytics for optimization, the brand successfully built loyalty and awareness while driving meaningful engagement and sales.
