Website Redesign & Rebrand - Whole Brother Mission

Chelsea Neely

Website Redesign for Nonprofit Brand

Whole Brother Mission entrusted me with an exciting challenge—a complete website redesign. Their goal was to create a polished and professional online presence that not only reflected their mission but also inspired trust and connection among their audience. This project involved a full visual overhaul, including a brand-new logo and thoughtfully chosen brand colors, all working together to elevate their identity and strengthen their impact.

Creating a Meaningful Visual Identity

To kick off the design process for Whole Brother Mission, I carefully selected a color palette that balanced peace and strength—colors that would evoke a sense of calm while reinforcing the organization’s resilience and purpose.
Building on this foundation, I developed several logo variations, each thoughtfully crafted to symbolize wholeness and reflect the heart of their mission. These designs were created to visually support the organization’s commitment to helping Black men and their families achieve a holistic sense of well-being.
For the Whole Brother Mission brand, I chose fonts that balanced professionalism and trustworthiness, ensuring they were both highly readable and visually appealing to convey the organization’s credibility and purpose effectively.

Home Page

The Home Page Hero section was designed to make a strong first impression, featuring prominently placed direct links to book a therapy session, ensuring users could easily and immediately access the support they need.

Donate Page

The donate page for the site was thoughtfully designed to emphasize the vital role contributions play in sustaining the nonprofit’s work, showcasing both the ongoing need for support and the tangible impact donations have on empowering Black men and their families.

Service Page

On the services page, we needed to clarify the process so the user knew upfront what to expect. We placed this information prominently at the top of the page to improve the user experience.

The Result

The new look and feel of the website and the polished presentation helps to establish Whole Brother Mission as a trustworthy partner for those seeking professional counseling.
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Posted Mar 29, 2025

A full rebrand and website rebrand to establish Whole Brother Mission as a trusted leader in the therapy industry.

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