Apni Fasal Branding + Logo Design

Pooja Pawar

Brand Designer
UX Designer
Product Designer
Figma
Notion
Webflow

Overview

Apni Fasal is a brand working towards the aim to help bridge the gap between farmers and customers. They are motivated towards improvising the farming to selling process (start to end). They are building an integrated Himalayan textile value chain. From sourcing raw materials to end products, we are part of every process involved in this chain.

Deciding Colors for Brand

Moodboard

Finding Colors that signify brand values

Simplifying what appears complex.

Standardising the brand's look and feel.

Through building straightforward, infallible brand guidelines, I have helped the Apni Fasal team to maintain a unified visual brand behaviour across both traditional and modern mediums.

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