Pooja Pawar
Overview
Apni Fasal is a brand working towards the aim to help bridge the gap between farmers and customers. They are motivated towards improvising the farming to selling process (start to end). They are building an integrated Himalayan textile value chain. From sourcing raw materials to end products, we are part of every process involved in this chain.
Deciding Colors for Brand
Moodboard
Finding Colors that signify brand values
Simplifying what appears complex.
Standardising the brand's look and feel.
Through building straightforward, infallible brand guidelines, I have helped the Apni Fasal team to maintain a unified visual brand behaviour across both traditional and modern mediums.