Conversion Rate Optimization (CRO) Analyst for Accenture

Manuel Alvarez

- Acted on a daily basis in an analytical (translating data into insights & strategies), operational (defining test hypothesis, segmentations and executing AB/MV tests), creative (designing and providing UX/UI strategies in order to increase the conversion rate through the customer journey) and project management role (controlling, reporting and managing relationship between Accenture and C-level client executives & agencies).
- Worked for the banking, insurance, automotive, travel and technology industries.
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Posted May 28, 2024

As a CRO Analyst, I analyzed data, designed user experiences, and conducted A/B and multivariate testing.

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