Product Experimentation Manager for The Cocktail (part of WPP) by Manuel AlvarezProduct Experimentation Manager for The Cocktail (part of WPP) by Manuel Alvarez

Product Experimentation Manager for The Cocktail (part of WPP)

Manuel Alvarez

Digital Marketer

Growth Marketer

Product Manager

Google Analytics

Jira

- Lead CRO projects by managing teams (Data, UX/UI, Front-end developers, SEM, SEO & Analytics Engineering), coordinating and communicating proposals with client, analyzing new ways to give value of our services and executing on time all actions planned. Acted as a Project Leader taking care of the progress, status, team and quality of the projects.

- Responsible of creating the CRO methodology and be aligned with other areas in order to provide an E2E service to our clients.

- Acted as a Mentor, training clients around the testing methodology through different workshops.

- Worked on a daily basis with Google Analytics & Optimize, Adobe Analytics & Target, AB Tasty, Hotjar, HubSpot, etc.

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Posted May 28, 2024

As a Product Manager and CRO Manager, I led teams to implement best experimentation practices for clients, ensuring optimal results.

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