Product Experimentation Manager for The Cocktail (part of WPP)

- Lead CRO projects by managing teams (Data, UX/UI, Front-end developers, SEM, SEO & Analytics Engineering), coordinating and communicating proposals with client, analyzing new ways to give value of our services and executing on time all actions planned. Acted as a Project Leader taking care of the progress, status, team and quality of the projects.

- Responsible of creating the CRO methodology and be aligned with other areas in order to provide an E2E service to our clients.

- Acted as a Mentor, training clients around the testing methodology through different workshops.

- Worked on a daily basis with Google Analytics & Optimize, Adobe Analytics & Target, AB Tasty, Hotjar, HubSpot, etc.